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Audi reads your mind
There are two things that always match its owner: a dog… and a car.
FACTS.
Biometrical solution
A system detecting users age, gender and even mood was developed and used for the first time in our interactive solution.Selective advertising
Based by this biometrical data, a unique Audi model with its characteristics was displayed for each user.Proved perfect for trade shows
More than 7000 visitors engaged in only 3 days.
Video
See how it went!
Project Results.
There are two things that always match its owner: a dog… and a car. That’s why we accepted a challenge from AUDI – to create an interactive installation which selects and offers a car that’s perfectly fit for a particular customer. By using complex biometric solutions we were able to determine each customers age, gender and even the color of the clothes. And we had more than 7000 of them! After that – selecting an AUDI model based on this information was piece of cake.
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